How To SEO Your Site With SEO Mentoring & Training
Fed up of ruthless SEO Agencies taking you and your business for a ride? Take back control with our SEO Mentoring & Training.
We’re repeatedly asked if we offer SEO mentoring and training. In truth SEO has become a ‘swim with the sharks’ industry.
Too many of the larger SEO companies employ in-house solicitors; that gives an idea of how their services are going to end up. Even today I spoke to new client whose SEO company took it all the way to the day of the court appearance before dropping the claim!
Even the smaller SEO companies seek to maintain this air of secrecy in order to maintain the mystery. SEO has always been a smoke and mirrors industry, but too many small businesses are suffering as a result.
Meanwhile, unscrupulous SEO agencies thrive off general ignorance of SEO. The potential pay-off that they offer – massively increased traffic for free - is incredibly tempting, as SEO is technically FREE, but when as a customer you don’t understand the nature or value of the service being offered, it’s easy to find yourself being taken advantage of (and that’s being a little polite). After all the ‘free’ SEO listings don’t just happen; they need SEO companies on a monthly fee, and these fees can be anywhere from £750 to £5000 per month for the most basic of services.
In truth, bar the odd technical trick, most of the work that SEO agencies do can be easily explained to you. We have recently sat through demo after demo by SEO companies, and the misinformation, techniques that don’t work, and useless reporting and charges are a scandal.
So we’re lifting the SEO lid and creating an SEO Mentoring program to give hands-on experience with your website’s SEO. Leading SEO expert Rob Mulvaney will lead the mentoring and using our experience with the AdWords Mentoring, he has developed the UK’s first SEO Impact Mentoring Program.
Our SEO Impact Mentoring Program will guide you through the techniques used by SEO companies so that you can make informed decisions concerning:
- Whether SEO can work for you;
- What you can do yourself – and the answer is really ‘as much as you are prepared to do’ – we can talk you through every technique, explain what they are, why they work, and how to implement them on your website;
- What you might consider outsourcing: once you know what techniques SEO agencies use, you will be in a much stronger position to make a decision about whether you want to outsource any of this work.
The SEO Mentoring program is split into 3 main areas:
- Technical. We will talk you through the commonly occurring technical issues (don’t worry if you’re not technical – we can help you with this) which can prevent your site from ranking highly and how to avoid them .We ensure that the content on your site is as accessible and comprehensible to search engines as possible, ensuring that you achieve the natural ranking that your content deserves.
- On Site. We will then guide you through the principles of how to optimise your on-site content, working to a co-ordinated plan in order to promote specific pages on your website for the specific, relevant search terms that you should be targeting.
- Off Site. Finally, we can talk you through how you can identify good link building and promotional opportunities, including making the most of social media sites and identifying what the top websites in your industry are doing so that you can take advantage of the same opportunities.
As for the contract and costs, we’ve got 3 simple options:
Pay As You Go - £149 per session (ex vat)
SEO Impact (3 months, 2 sessions per month) - £275 per month (ex vat)
SEO Mastery (4 months, 2 sessions per month) - £249 per month (ex vat)
The 3 and 4 month programs are offered on our usual trial basis: take the first session and if you don’t like it, just walk away – no charge. Hopefully, you’ll appreciate our mentoring and training and you’ll book the next session and pay at the end of each month. Simple, really.