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Over the years I’ve read hundreds of articles on Quality Score from the likes of Perry Marshall to AdGooroo, as well as obscure blogs by new start-up agencies in Dublin (who are clearly ex-Google guys sailing close to the inside track).
So many people do not understand Adwords and how the auctions work. Quality score is very important, in fact much more important than many people give credit for.
Look at this video from Google, it explains one or two things……..