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Do You Really Need 1000+ Keywords To Go Into Battle?

Considering the fact that the Spartans defeated the Persians at Thermopylae with an army of just 300 soldiers (plus squires and assorted farmers, et al – don’t believe everything in the movies), it’s safe to say that strength isn’t necessarily found in numbers. If what you have is of superior quality and geared for the job at hand, then volume is academic.

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What’s the Plan, Stan?

Here at PPC Rescue, we are AdWords addicts. That’s right; we eat, sleep and breathe Google’s on-line marketing system and constantly brainstorm ideas to better our clients’ accounts and move things forward. One vital factor that we feel is massively overlooked is that of an overall strategy for your AdWords account, a master plan, as it were.

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Posted in Bidding & Budget | Leave a comment

“If You’re Not First, You’re Last!”

Fans of Will Ferrell and the film Talladega Nights will be familiar with Ferrell’s character’s motto for life, which transpires to be hollow. However, with the release of AdWords’ new Top V Side report there may be some uncomfortable truths at play.

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Posted in Ads | 2 Comments