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Learn more »You know those paused adverts that you have squirreled away in myriad campaigns, redundant or only used at certain times of the year? Google’s going to trawl for them and give them go-ahead or thumbs down regardless of their status.
You’ve no doubt been curious as to how much those top 3 positions really cost on AdWords, and now you can find out in the comfort of your own account with the new Estimated Top Page Bid. Cue an audible gulp as you realise the implications of this.
Following a raft of new features (Top V Side, AdWords Editor 9.5) and the removal of a few useful tools (Wonder Wheel and Sets), this latest addition to AdWords metrics is equally a blessing and a curse. I say this because the Top V Side segment showed us how poorly adverts performed when they appeared outside the top 3 positions, so what this new metric essentially does is further force bids up. Quality Score has never been so important, as if your Ad Rank suffers, you’ll see a significant slide in your positioning as more and more advertisers cotton on to this data feed.
There’s an issue of accuracy with these estimated bids, as the Estimated First Page Bid can sometimes be way off the mark, but that doesn’t mean these new figures should be disregarded. As mentioned above, the Top V Side view will be taken into account along with the Est. Top Page Bid and you may well see the cost rising in your market.
We’re prepared for this at PPC Rescue and we hope you are too!
Thanks to Search Engine Watch for the data.
We at PPC Rescue make great use of the AdWords Editor on some of our larger accounts and encourage clients who have a high number of campaigns to manage to do likewise. With the release of Editor 9.5, what changes can we expect to see from this useful tool?
Well, in all honesty, there are no great shakes with this update. What we basically see is a gamut of AdWords interface features making their way down to Editor (at long last, some will cry) that will make the likes of Location Extensions and Campaign Experiments available. There are, of course, a handful of other minor updates such as delivery method and ad rotation options, updated first page bid estimates, and item status and disapprovals.
If you already use AdWords Editor, you’ll receive the update when you next open the program but for those AdWords customers who aren’t users, you can find the full download at http://www.google.com/intl/en/adwordseditor/.
You can find the full breakdown of AdWords Editor 9.5’s new features here, courtesy of Google.