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Is AdWords Fools’ Gold?

I love watching Discovery Channel’s Gold Rush Alaska following six men risking it all to strike it rich. The trials and tribulations seem a million miles away from life on the internet.

The trouble is, our gold miners are more likely to hit gold than you will on the internet. Even if it goes belly up, there are TV appearance fees and the book deals for our intrepid miners, but what is there for you? Increased competition, lower margins, lower sales and increased AdWords costs.

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Posted in Google | Leave a comment

Unlimited Skylining

I have a theory that the best place on AdWords is the No.1 position. I call it Skylining. Sure, orders appear in positions 2 and 3 (aka the buy line) but the real sales are generated in the top positions. Advertise on the right and you’ll find orders are cheaper but few and far between.

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Posted in Bidding & Budget | Leave a comment

Exact Match: Other Search Terms…?

If you run a keyword on exact match, then it’s to be expected that when you analyse the search results, the only search term should be your keyword appearing as an exact match. So why are there ‘Other search terms’ appearing for an exact match keyword?

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Posted in Keywords | Leave a comment