Category Archives: Quality Score

The Quality Score Saga Continues…

As with all great sagas, the relentless pursuit of answers with regards Quality Score continues unabated. Recently we’ve investigated how (or more to the point, if) Quality Score is affected by upper and lower case keywords and have indeed seen … Continue reading

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Quality Score – Smoke, Mirrors and Vampires

Over the years I’ve read hundreds of articles on Quality Score from the likes of Perry Marshall to AdGooroo, as well as obscure blogs by new start-up agencies in Dublin (who are clearly ex-Google guys sailing close to the inside … Continue reading

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Adwords Quality Score

So many people do not understand Adwords and how the auctions work. Quality score is very important, in fact much more important than many people give credit for. Look at this video from Google, it explains one or two things……..

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