Category Archives: Keywords

Exact Match: Other Search Terms…?

If you run a keyword on exact match, then it’s to be expected that when you analyse the search results, the only search term should be your keyword appearing as an exact match. So why are there ‘Other search terms’ … Continue reading

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Estimated Top Page Bid

You’ve no doubt been curious as to how much those top 3 positions really cost on AdWords, and now you can find out in the comfort of your own account with the new Estimated Top Page Bid. Cue an audible … Continue reading

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Do You Really Need 1000+ Keywords To Go Into Battle?

Considering the fact that the Spartans defeated the Persians at Thermopylae with an army of just 300 soldiers (plus squires and assorted farmers, et al – don’t believe everything in the movies), it’s safe to say that strength isn’t necessarily … Continue reading

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