Category Archives: Google

AdWords Update: The Interface is Going through Changes

Lo and behold, the interface has indeed changed this week. If you’re not one of the lucky owners of an upgraded and updated account yet, you soon will be.

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AdWords Ad Rotation – Let’s Go Round Again: Or Not…

With more changes than an amateur theatre production’s wardrobe, Google have unleashed another shift in how your account functions. This time, it’s the turn of ad rotation, or to be more specific, a newfound lack of rotation.

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Conversion Rate Optimisation

Converting visitors into customers is the end game for any business with a website (and there are a lot of them!). This is especially true when using Google AdWords and paying for each and every visitor that comes through from … Continue reading

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