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Author Archives: Alex
Exact Match: Other Search Terms…?
If you run a keyword on exact match, then it’s to be expected that when you analyse the search results, the only search term should be your keyword appearing as an exact match. So why are there ‘Other search terms’ … Continue reading
Posted in Keywords
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Google Now Review Paused Adverts Too!
You know those paused adverts that you have squirreled away in myriad campaigns, redundant or only used at certain times of the year? Google’s going to trawl for them and give them go-ahead or thumbs down regardless of their status.
Estimated Top Page Bid
You’ve no doubt been curious as to how much those top 3 positions really cost on AdWords, and now you can find out in the comfort of your own account with the new Estimated Top Page Bid. Cue an audible … Continue reading
Posted in Bidding & Budget, Keywords
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