Author Archives: Alex

About Alex

PPC Rescue’s AdWords Mentoring is the proven method to transform your Google AdWords account. We are the UK’s leading AdWords mentoring company.

Conversion Rate Optimisation

Converting visitors into customers is the end game for any business with a website (and there are a lot of them!). This is especially true when using Google AdWords and paying for each and every visitor that comes through from … Continue reading

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AdWords PPC Response Rates

AdWords PPC Response Rates One of the biggest problems facing advertisers is that of PPC Response rates. How do you know if your AdWords click-through (CTR) is performing or underperforming? After all, you’re sitting there as probably the only person … Continue reading

Posted in Google | Tagged , , , , | 1 Comment

The Quality Score Saga Continues…

As with all great sagas, the relentless pursuit of answers with regards Quality Score continues unabated. Recently we’ve investigated how (or more to the point, if) Quality Score is affected by upper and lower case keywords and have indeed seen … Continue reading

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