When did the Battle of Hastings take place? Yes, you know the answer, you could even hear yourself thinking 1066, but when did you last get paid for that knowledge? I bet outside of a pub quiz you’ve never earned a penny … Continue reading →

If you run an e-commerce website and have made use of Google’s Merchant Centre (a free product listing tool from the search engine giants) then the impending news of charges for this service may come as an unwelcome surprise.

The truth is that the odds are stacked against you. Most blue chip product launches fail despite access to the top advertising agencies and budgets. The problem is that we don’t make logical buying decisions. Do you recall the Pepsi … Continue reading →