You know those paused adverts that you have squirreled away in myriad campaigns, redundant or only used at certain times of the year? Google’s going to trawl for them and give them go-ahead or thumbs down regardless of their status.
Here’s the message in full from AdWords headquarters:
Dear AdWords Advertiser,
We’re writing to let you know about some upcoming changes to the types of ads we review.
What’s happening? Starting September 6th, we’ll begin reviewing paused ads the same way we review active ads. This means that your new and existing paused ads will be sent through the standard ad approval process. As a result, if your paused ads violate one or more of our AdWords advertising policies, they’ll likely get disapproved.
Why? We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and to ultimately enhance your experience with Google AdWords.
When? Starting September 6th, we’ll begin reviewing new paused ads, followed in the coming weeks by the review of existing paused ads.
Click the image for the source information.
It’ll be beneficial to those advertisers who don’t want the usual delay in waiting for approval but there’s the possibility of issues with too many disapproved ads.What’s the verdict, AdWords users?
Just another newsflash from PPC Rescue. Over and out!
