Estimated Top Page Bid

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Estimated Top Page Bid

You’ve no doubt been curious as to how much those top 3 positions really cost on AdWords, and now you can find out in the comfort of your own account with the new Estimated Top Page Bid. Cue an audible gulp as you realise the implications of this.

Following a raft of new features (Top V Side, AdWords Editor 9.5) and the removal of a few useful tools (Wonder Wheel and Sets), this latest addition to AdWords metrics is equally a blessing and a curse. I say this because the Top V Side segment showed us how poorly adverts performed when they appeared outside the top 3 positions, so what this new metric essentially does is further force bids up. Quality Score has never been so important, as if your Ad Rank suffers, you’ll see a significant slide in your positioning as more and more advertisers cotton on to this data feed.

There’s an issue of accuracy with these estimated bids, as the Estimated First Page Bid can sometimes be way off the mark, but that doesn’t mean these new figures should be disregarded. As mentioned above, the Top V Side view will be taken into account along with the Est. Top Page Bid and you may well see the cost rising in your market.

We’re prepared for this at PPC Rescue and we hope you are too!

Thanks to Search Engine Watch for the data.

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