Here at PPC Rescue, we are AdWords addicts. That’s right; we eat, sleep and breathe Google’s on-line marketing system and constantly brainstorm ideas to better our clients’ accounts and move things forward. One vital factor that we feel is massively overlooked is that of an overall strategy for your AdWords account, a master plan, as it were.
In an ideal world, we’d all move heaven and Earth to secure a position in the top 3 of Google’s paid search ranking but you have to question the financial benefits of this achievement. As we discussed last time, Google’s Top v. Side segment certainly put the cat amongst the CTR pigeons and essentially drives advertisers to wage war on those coveted top positions, but is that approach beneficial to your business and your wallet? That would depend on how much of this valuable traffic is converted and at what cost your visitors can be transformed into customers.
In reality, a variety of account strategies need to be called into play depending on your particular market, your prospective customers and your budget. As we tell our clients, AdWords is an incredibly powerful marketing tool the likes of which has never been seen before, but it’s not an off-the-shelf package that will guarantee cast-iron returns. You need to establish what AdWords needs to do for you, what will appeal to your demographic, and how much time, effort and patience you are willing to invest in experimenting with your account to achieve the desired outcome.
We at PPC Rescue have devised a series of bidding strategies for all kinds of scenarios, whether you’re looking to drive high quality traffic to your site without spending a king’s ransom or want to dominate the top spot with great value conversions. We know and understand that there are no simple answers and a template approach won’t work because each AdWords account is as unique as its owner and their business.
We recognise how important an overall plan with concrete objectives is when dealing with internet marketing and suggest that you do the same – after all, Google aren’t there to aid you in securing solid returns for your AdWords investments…that’s our speciality.
