http://www.ppc-rescue.co.uk/blog/2011/07/26/%e2%80%9cif-you%e2%80%99re-not-first-you%e2%80%99re-last%e2%80%9d/ Are You Bleeding On AdWords? Fri, 10 Feb 2012 13:20:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ppc-rescue.co.uk/blog/2011/07/26/%e2%80%9cif-you%e2%80%99re-not-first-you%e2%80%99re-last%e2%80%9d/#comment-40 john Thu, 11 Aug 2011 21:12:50 +0000 http://www.ppc-rescue.co.uk/blog/?p=18#comment-40 We’ve carried out extensive testing using the new segment; achieving dominance of the top position has had some interesting side effects. Costs escalated dramatically but you cannot effectively remove side impressions. We’ve carried out extensive testing using the new segment; achieving dominance of the top position has had some interesting side effects. Costs escalated dramatically but you cannot effectively remove side impressions.

]]> http://www.ppc-rescue.co.uk/blog/2011/07/26/%e2%80%9cif-you%e2%80%99re-not-first-you%e2%80%99re-last%e2%80%9d/#comment-36 What’s the Plan, Stan? Thu, 11 Aug 2011 08:09:53 +0000 http://www.ppc-rescue.co.uk/blog/?p=18#comment-36 [...] but you have to question the financial benefits of this achievement. As we discussed last time, Google’s Top v. Side segment certainly put the cat amongst the CTR pigeons and essentially drives advertisers to wage war on [...] [...] but you have to question the financial benefits of this achievement. As we discussed last time, Google’s Top v. Side segment certainly put the cat amongst the CTR pigeons and essentially drives advertisers to wage war on [...]

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